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Building & Maintaining a Positive Organizational Image
The Campus Alliance de La Raza
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"It's all about the image that you project.  No matter what the state of internal politics, the members of a successful organization maintain a united front.  This illustrates a high degree of discipline and organization, two elements of extreme importance within the arena of campus politics." - Nina Grillo-Balthrop

Nina Grillo-Balthrop
CALR Executive Advisor: University of Delaware


Your chapter's image can make or break you as an organization.  What can you do to build up and maintain a positive image?  Here are a few tips from Craig de Mariana Aleman:

Through Members:

Your chapter's members, especially Executive Board members, are essentially walking billboards for your organization.  Do they carry themselves well, or are they known for being reckless socially, academically or otherwise?  Are their academic accomplishments something to be proud of, or are they advocating the uplifting of La Raza while simultaneously destroying themselves?  Do they command the respect of those around them, or do they bathe in everyday campus drama?  Nina is right, image is everything, and your members contribute signficiantly to the image, and consequently, the success of your organization.

Through Meetings:

Be enthusiastic and organized!  Don't bore people to death at your meetings with a lack of passion, and don't frustrate prospective members by indulging in inefficiency.  Always have printed meeting agendas and stick to them!  If people want to discuss other items, have them wait until the "open floor" at the end of the meeting.  Business first! 

Additionally, if there is something to discuss that only concerns 2 or 3 members, dont hold up an entire group of 20 by discussing it at a meeting.  Wait until after the meeting is over!  I have been to too many meetings where a president of an organization wastes everyone's time by doing things unbelievably inefficiently.  Needless to say, I did not come back for a second beating.  Enthusiasm, passion and above all else - organization are all central components to a chapter's image!

Through Events:

Any and every event that you organize and attach your name to will pay dividends to or subtract from your image.  Was your event engaging, informative, effective?  Did it start on time or reasonable late, or did was it an hour+ late?  Was your board dressed for the part, or did they host an international figure while wearing jeans and a T-Shirt?  Image building through events is very important!


Craig de Mariana Aleman
CALR President - University of Delaware, 2004-2005

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The Campus Alliance de La Raza
218 Trabant University Center
University of Delaware
Newark, DE 19717
TheCALR@hotmail.com
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